SENIOR
product
DESIGNER©

Designing scalable SaaS, FinTech & CPaaS products

AI-native from research to execution

Samson Dada

I design products for systems where clarity matters, from CPaaS and fintech tools to SaaS platforms and travel connectivity.

I combine strategy, UX, design systems, and AI-native workflows to turn complex business goals into simple, scalable user experiences.

(2020 – PRESENT)

SELECTED
WORKS
relevant
Experience

Termii

Senior Product Designer

2024 – Present

Leading product design across messaging infrastructure, dashboards, onboarding flows, and scalable design systems for businesses across Africa and global markets.

Dive

Founder & Product Designer

2026 – Present

Building an AI-powered financial intelligence product that helps individuals understand, reconcile, and act on their financial data with more clarity.

Freelance

Product Designer

2020 – 2024

Partnered with startups and growing teams to design SaaS dashboards, fintech tools, websites, and product experiences from strategy to execution.

VIEW RESUME

My AI-native design process

(01)

Discovery

Understand the product, business context, users, data, and constraints before defining the direction.

(02)

Strategy

Translate research into goals, journeys, flows, priorities, and success metrics that guide the product experience.

(03)

Wireframe

Explore structure, hierarchy, and interaction patterns quickly before moving into high-fidelity design.

(04)

Design

Create polished interfaces, prototypes, design systems, and interaction details that make the product feel clear and usable.

(05)

Build

Work closely with engineering to refine edge cases, document decisions, and support implementation.

(06)

Deliver

Test the experience, prepare handoff, monitor outcomes, and improve the product after launch.