Product Design · 2014
Gardona Fleet Dashboard
E-scooter rental web app and centralized fleet management dashboard for real-time operations.
Company
Gardona
Role
Product Designer
Year
2014
Platform
Web App
Category
Product Design
Overview
Gardona launched as a micro-mobility startup in 2013, operating e-scooter rental fleets across 6 cities. By 2014, the ops team was managing 1,200 scooters using a patchwork of spreadsheets, SMS alerts, and separate vendor dashboards.
I was brought in as the sole designer to build both the customer-facing rental app and the internal fleet management dashboard — simultaneously, over 8 months.
The Two Audiences
The project had two distinct user groups with entirely different needs:
- Renters — urban commuters who needed to find, unlock, and pay for a scooter in under 30 seconds
- Ops Managers — Gardona staff monitoring battery levels, maintenance alerts, and redistribution logistics across multiple cities
Designing for both simultaneously meant maintaining separate design systems while ensuring shared data models stayed consistent across both surfaces.
“Before the dashboard, I was refreshing five browser tabs and a spreadsheet to get a picture of the fleet. Now I have everything in one place — and it actually makes sense.”
— Marcus, Head of Fleet Operations — Gardona
Results
Within six months of launch, both products were in production and showing measurable impact:
- Average ride initiation time reduced from 90 seconds → 28 seconds
- Fleet utilisation rate improved by 31% due to smarter redistribution tooling
- Maintenance response time dropped by 44% through real-time alert routing
- Gardona expanded to 3 new cities within 12 months of launch
